Reynolds Media Group
Professional Promotion for Your Golf Brand
Reynolds Media Group (RMG) is a golf-focused agency offering PR, marketing and branding services, influencer / athlete representation, and golf course ratings and rankings consultation. For more than 15 years, founder Stephen Reynolds has helped some of the industry’s biggest brands achieve their business goals by improving connections to coveted audiences.
OUR SERVICES
What Service We Offer
PR: Elevating Awareness
RMG combines tight relationships across the global golf media landscape with an understanding of industry trends and intimate knowledge of the game to develop impactful strategic communications plans that are tailored to each client. Services include media and influencer relations, copywriting, organic social media, event planning, speech writing, crisis management, media training and more.
Digital Marketing:
Driving Conversions
RMG has cultivated a global network of digital marketing experts. It collaborates with these talented individuals to offer services like SEO, PPC, email marketing, paid social media and landing page / website design.
Branding: Shaping Perception
Whether launching a new brand or seeking a refresh to better resonate with modern audiences, RMG works closely with partners to help shape their visual and non-visual branding. Visual branding includes logo, color palette, typography, tagline and photography. Non-visual elements may include purpose, mission and vision statements, brand personality / tone and market positioning.
Influencer / Athlete Representation: Creating Impact
RMG founder Stephen Reynolds is not only a veteran golf executive who’s well-connected across the industry landscape, but he’s also a member of two state bar associations. This unique professional background helps him excel at identifying and then negotiating dynamic brand partnerships.
Golf Course Rankings Consultation: Educating Stakeholders
Opening a new course? Unveiling a significant renovation? Interested in knowing whether there’s room for score improvement? RMG possesses intimate knowledge of the methodologies used by the Golf Digest, GOLF Magazine and Golfweek panels. It will conduct an audit of a partner’s historical scores and typical onsite approach to rater visits before delivering best practices recommendations.
About RMG
Stephen Reynolds, Founder
At the age of 12, Stephen started reading every golf magazine he could get his hands on. From there he quickly graduated to spending numerous summer days at Long Island’s Bethpage State Park, playing the then-threadbare Black Course for $14. These experiences were fundamental to forming his life-long appreciation for the game and ultimately compelling him to pivot from a career in law to one in golf.
In 2023, after more than 15 years at a large agency where he worked with many of golf’s most iconic brands, Stephen began a new professional chapter with the founding of Reynolds Media Group (RMG). He’s excited to share his industry knowledge and subject-matter expertise with partners who enjoy a similar passion for the game.
Testimonials
"Stephen was an instrumental part of our strategic PR team and helped us put Casa de Campo back on the map as one of the world's leading golf destinations. His insights, professionalism and ability to successfully navigate a diverse set of objectives made him a true asset to our organization."
Jason Kycek
SVP of Sales & Marketing, Casa de Campo Resort & Villas
"I've partnered with Stephen at two of my clubs on projects involving very different scopes. In both instances, his fresh ideas and strategic counsel were critical to achieving optimal results."
Don Smith
General Manager / COO, Myers Park C.C.
"Our association had the good fortune of working with Stephen on multiple branding projects over the past five years. He continually demonstrated a unique ability to ask probing questions and coalesce those answers into clear and tangible outcomes and deliverables. Stephen led design teams that created multiple marks, each of which elevated our brand, articulated our mission, and inspired internal and external audiences. That work has contributed to significant growth for our association and a graphic ‘rallying cry’ for the future."
Ed Mate
Executive Director / CEO, Colorado Golf Association
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